In our third expert guest interview we speak with Andrea Hardiman of All About the Message. This video examines the question “what is marketing strategy?” Andrea draws on 20 years of experience in marketing, working with a variety of businesses including Aviva and Heinz. She shares some of the tools she uses and her approach […]
What is Marketing Strategy? Read More »
In our second guest interview we chat with Glenn Hoy (My Virtual Sales Director & TIME Associates). Glenn’s expertise is in the field of sales, which is an area of business that is often misunderstood and not done well. In this video, he takes us through some of the misconceptions as well as how he
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In the first of our guest interviews we talk to Jamie Allan about data analysis and its foundational role in doing business. Jamie gets us to focus particularly on customer data and its importance for drawing up strategies. He also talks about making the most of our data with a tiered approach to customers including the
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Decision Making in Business – A Basic Guide I recently gave a presentation at a Thrive Connect meeting online. You can view the video below or on their YouTube channel. The presentation was based on the article below. You can also find the flow charts that appear in the video further down this page. They
Decision Making in Business Read More »
